Saturday, 15 March 2014

Of Skin Tone and Self-Esteem



I do not want to jump on the Lupita Nyong’ o praise singing bandwagon, still I am immensely proud of her. Not for the Oscars® she won, rather for the service I believe she has done for the dark skinned (nightshade, as she called herself) African woman, much on the same level I believe, as what the south Sudanese model, Alek Wek did for her. The African woman’s obsession with skin lightening (often referred to as “bleaching”), has reached frightening proportions in the last few years. Visit any beauty shop and the quantity of skin lightening soaps, lotions and creams you will see on display are to put it simply, unbelievable. From high-end to low-end products, for every social class, nothing and no one is left out.
White skin is good, for those it was meant for (there is a reason they came with it and didn’t buy it on the shelf). And, I am not against glowing and healthy skin; however, I regard skin lightening as a crime against my body. Subjective opinion, I know, but I will give my two “kobo”. There is a reason the Caucasians turn shades of blue, red and green; I want none of it.   
While my focus is on women, it isn’t only women who indulge in this, men do too; I have a very low opinion of such men, so I won’t dwell on them. What I find shocking, also, is not only the number of women who “bleach”, but the calibre of women who do, women who should know better, women with IQ's in the stratosphere.  This reveals one thing, which I am sure is not farfetched or a big discovery; it is a psychological problem. It has to do with how you regard yourself; it is tied to your self-esteem.  You may have a PhD in whateritis, if you do not count yourself worthy, you will fall for anything, including the nonsense that your skin tone is the wrong type, then order yourself some Fair and Lovely to feel better.